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Useful tips and tricks, articles about the latest trends in performance marketing, market insights, press releases and whatever else we consider to be interesting.
Archives
Google Analytics Training
12
Jan
Introduction to Google Analytics. Training given on the 12 January 2016 at the paperJam Club Workshop. Topics covered in the presentation: Why use web analytics Google Analytics Create an account […]
Custom dimensions and metrics in Universal Analytics
25
Feb
Universal Analytics makes it easy to track custom data using custom dimensions and metrics. This blog post lists some useful ideas what custom data can be tracked.
Google Analytics cross-domain tracking with Google Tag Manager – Part 3: Iframes
12
Nov
This is the last part in a three part series about how to do cross-domain tracking with Google Analytics when using Google Tag Manager for tag deployment.
Google Analytics cross-domain tracking with Google Tag Manager – Part 2: Forms
08
Nov
This is part two in a three part series about how to do cross-domain tracking with Google Analytics when using Google Tag Manager for tag deployment.
Google Analytics cross-domain tracking with Google Tag Manager – Part 1: Links
06
Nov
One quite common question in the forum for Google Tag Manager is how to set up cross-domain tracking for Google Analytics. This series of blog posts explains how to do this.
Track outbound links with auto-event tracking in Google Tag Manager
03
Oct
An introduction how to use GTM auto-event tracking to track outbound links and PDF downloads with Google Tag Manager and Google Analytics.
