Privacy Policy

Overview

This section provides a high-level overview of which data we or our partners collect. Details are provided in the sections below.

We automatically collect your IP address and some cookies whenever you visit our website. This information is pseudo-anonymous: It might be unique to you, but we at Knewledge cannot identify you based on this data. However, we integrate some third-party tools from Google and Facebook and they might be able to correlate e.g. your IP address with your Facebook or Google login.

If you use the comment function or if you send us a message via our contact form then we also collect your email address, your name and any information that you provide on your message.

We use various tools from third parties that are integrated on our website:

  • embedded data and services like YouTube videos or web fonts: This allows to enrich the content shown on our website.
  • Akismet and ReCaptcha: This allows us to reduce the spam we receive via the comment function or our contact form.
  • Server logs: These are maintained by our hosting company (Hetzner). We use them mainly to check for any problems on the website.
  • Google Analytics: This is a web analytics tool that allows us to evaluate and improve the performance of our website based on the behavior of the users.
  • Google Optimize: This is an A/B testing tool that allows us to test different versions of our website.
  • Tracking tags from advertising networks like Google AdWords, Facebook or AdForm: These tags allow us to measure and improve the performance of our advertising.
  • Google Tag Manager: This is a tool that allows to better manage any tags.

These third-parties usually receive your IP address and some cookies. If you send us a message or a comment then Akismet also receives your email address, name and the content of the message/comment that you are sending.

You can opt out of being tracked by some of these tools, but not all. For details please see the respective sections below.

Responsible entity and contact point

Knewledge sarl is the owner of the website and responsible for the data collection on our website. Here our contact details in case you have any questions or would like us to remove some data.

Knewledge sarl
4, rue d’Arlon
L-8399 Windhof
Luxembourg

Contact:
Email: data [@] knewledge.com

Some data processing operations are only possible with your express consent. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

If there has been a breach of data protection legislation, you can also file a complaint with the National Commission for Data Protection in Luxembourg (https://cnpd.public.lu)

Type of data collected

Data we get automatically

Cookies

Our website uses cookies. Cookies are small text files that are stored on your computer and saved by your browser. Cookies do not harm your computer and do not contain any viruses.

Most of the cookies we use are so-called “session cookies.” They are automatically deleted after your visit. Other cookies, like the Google Analytics cookie, remain in your device’s memory for several months or until you delete them. These cookies make it possible to recognize your browser when you next visit the site. Our cookies are pseudo-anonymous which means that it might be unique to you, but we at Knewledge cannot identify you based on this data.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

The session cookies set by our website are necessary for the use of the website and the contact form. Thus, we have a legitimate interest (according to Art. 6 paragraph 1, letter f of the GDPR) to store these cookies.
Any other cookies stored by our website (e.g. those to analyze your surfing behavior) are treated separately in the respective sections of our privacy policy.

IP address, referrer, URL, browser type, operating system

Whenever you visit a page on our website your browser automatically sends data like the IP address, the URL of the previous page (in case you clicked on a link), the current URL, the type of your browser and the type of the operating system that you use. This data is pseudo-anonymous which means that it might be unique to you, but we at Knewledge cannot identify you based on this data.

Please see the detailed sections below on how we handle this data.

Data you send to us

If you send us a message via our contact form or comment on a blog article via our comment form, then we collect your name and your email address. Optionally you can also supply your phone number. Please see the detailed sections below on how we handle this data.

Server logs

The hosting provider automatically collects and stores information that your browser automatically transmits to us in “server log files”. These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

These data will not be combined with data from other sources. These log files allow us and the hosting provider to check for potential technical problems and attacks on the website. This is in our legitimate interest (Art. 6 (1) (f) GDPR). We delete the web logs after 6 months.

Our hosting provider is Hetzner (Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany). The data is hosted on a server within the European Union. Hetzner is processing this data on our behalf and we have signed a corresponding data processing agreement.

See here for more details about how Hetzner is handling this data: https://wiki.hetzner.de/index.php/Datenschutz-FAQ/en

Web Analytics

This website uses Google Analytics, a web analytics service. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is transmitted to a Google server in the USA and stored there. Google is certified under the “EU-US-Privacy-Shield”.

Google Analytics cookies are stored based on Art. 6 (1) (f) GDPR. We have a legitimate interest in analyzing user behavior to optimize both our website and our advertising. Google is processing this data on our behalf and we have signed a corresponding data processing agreement with Google.

The retention time for any data that is directly connected with personal data like the client id or the user id has been set to 26 months. After this time we see only aggregate data.

IP anonymization

We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

Opting out of the collection of data

You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website.

You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

You can also prevent the collection of your data by Google Analytics in our website by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics.

For more information about how Google Analytics handles user data, see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

A/B Testing

This website uses Google Optimize, a tool for testing various versions of a website. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google optimize uses so-called “cookies”. These are text files that are stored on your computer and that allow to keep track which version of a webpage you have seen. The information generated by the is transmitted to a Google server in the USA and stored there. Google is certified under the “EU-US-Privacy-Shield”.

Google Optimize cookies are stored based on Art. 6 (1) (f) GDPR. We have a legitimate interest in making A/B tests to improve our website. Google is processing this data on our behalf and we have signed a corresponding data processing agreement with Google.

To opt out of Google Optimize you need to opt out of Google Analytics. See the section about Google Analytics for more information on how to opt out.

For more information about how Google handles user data, see Google’s privacy policy: https://policies.google.com/privacy.

Google Tag Manager

Our website uses Google Tag Manager (GTM), a service provided By Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”). When visiting our website a tag from GTM is automatically loaded. This means Google automatically receives pseudo-anonymous data like your IP address and some cookies.

GTM is a service that helps us to manage our website better. We have a legitimate interest in improving our website (art. 6(1)(f) GDPR). Google is processing the data on our behalf and we have signed a corresponding data processing agreement.

Further information about handling user data can be found in Google’s privacy policy at https://www.google.com/policies/privacy/.

Comment forms

If you submit a comment to a blog post then you give us your consent to store, process and publish this data on our website (art. 6 (1)(a) GDPR). The data is stored on our database which is managed by our hosting company. Our hosting provider is Hetzner (Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany). The data is hosted on a server within the European Union. Hetzner is processing this data on our behalf and we have signed a corresponding data processing agreement.

See here for more details about how Hetzner is handling this data: https://wiki.hetzner.de/index.php/Datenschutz-FAQ/en

We then publish the comment and your name on our website. This will stay published until we decide to remove the comment or the blog post or until you revoke your consent. You may revoke your consent at any time. An informal email making this request is sufficient.

 

Akismet Spam prevention

To prevent spammy comments we also send the submitted data to Akismet, a spam checking service provided by Automattic Inc. (Aut O’Mattic A8C Ireland Ltd., Business Centre, No.1, Lower Mayor Street, International Financial Services Centre, Dublin 1, Ireland).

Automattic Inc. might transfer the gathered data outside of the European Union and outside of the EU-US Privacy Shield regulation. This is clearly stated in the comment form, so by submitting the comment you agree to this (art. 49 (1)(a) GDPR).

Contact forms

If you send us to contact message then you give us your consent to store and process the submitted data (art. 6 (1)(a) GDPR). The submitted data is sent to us via email.

Our emails are processed on our behalf by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”) and we have signed a corresponding data processing agreement. Google may store the data in the US. Google is certified under the Eu-US Privacy Shield.

You may revoke your consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.

Embedded content and services

YouTube Videos

Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit one of our pages featuring a YouTube video, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited. We embed the videos using the ‘enhanced privacy’ mode, which means that YouTube does not store any data before you start playing the video.

If you’re logged in to your YouTube account, YouTube allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used to help make our website appealing. This constitutes a justified legitimate interest pursuant to article 6(1)(f) GDPR.

YouTube is data controller in this regard. Further information about handling user data can be found in the data protection declaration of YouTube under https://policies.google.com/privacy .

Google Web Fonts

For uniform representation of fonts, this page uses web fonts provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”). When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

For this purpose your browser has to establish a direct connection to Google servers. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and attractive presentation of our website. This constitutes a justified interest pursuant to Art. 6 (1) (f) GDPR.

If your browser does not support web fonts, a standard font is used by your computer.

Google act as data controller in this regard. Further information about handling user data can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy at https://www.google.com/policies/privacy/.

Google ReCaptcha

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. This service is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”).

reCAPTCHA is used to check whether the data entered on our website (such as on a contact form) has been entered by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, how long the visitor has been on the website, or mouse movements made by the user). The data collected during the analysis will be forwarded to Google.

The reCAPTCHA analyses take place completely in the background. Website visitors are not advised that such an analysis is taking place.

Data processing is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in protecting its site from abusive automated crawling and spam.

Google acts as data controller in this regard. For more information about Google reCAPTCHA and Google’s privacy policy, please visit the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.

 

Advertising

AdWords

This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).

Both Knewledge and Google act as independent data controllers with regards to AdWords.

Conversion tracking

As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.

The information obtained using the conversion cookie is used to create conversion statistics for our advertising campaigns run on Google AdWords. We can see the total number of users that have clicked on an ad and were redirected to our website, but we cannot see the any information that can be used to personally identify users. Google, however, might be able to correlate this data with your Facebook login and other data tracked from you.

If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.

Conversion cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

For more information about Google AdWords and Google Conversion Tracking, see the Google Privacy Policy: https://www.google.de/policies/privacy/.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Remarketing

This website also uses AdWords remarketing tracking. Remarketing tracking is used to track which pages on our website you have viewed so we can evaluate your interest and potentially show you personalized ads. We ask you for consent before activating these tags (art 6(1)(a) GDPR). You can revoke this consent at any time by clearing your cookies or by using our cookie consent tool that is accessible on each page of your website.

See the following for information on how to opt out of personalized ads by Google: https://support.google.com/ads/answer/2662922?hl=en#stop_goog_p13n

Facebook

This website uses advertising and tracking from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).

Both Knewledge and Google act as independent data controllers with regards to Facebook advertising and tracking.

Conversion tracking

As part of Facebook advertising, we use so-called conversion tracking. When you click on an ad served by Facebook that leads to our website, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Facebook and the website can tell that the user clicked on the ad and proceeded to that page.

The information obtained using the conversion cookie is used to create conversion statistics for our advertising campaigns run on Facebook. We can see the total number of users that have clicked on an ad and were redirected to our website, but we cannot see the any information that can be used to personally identify users. Facebook, however, might be able to correlate this data with your Facebook login and other data tracked from you.

If you do not want to participate in tracking, you can opt-out of this by easily disabling the Facebook Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.

Conversion cookies are stored based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

For more information about Facebook and Facebook Conversion Tracking, see the Facebook Privacy Policy: https://www.facebook.com/about/privacy/  and the Facebook cookie policy: https://www.facebook.com/policies/cookies/

 

Remarketing

This website also uses Facebook remarketing tracking. Remarketing tracking is used to track which pages on our website you have viewed so we can evaluate your interest and potentially show you personalized ads. We ask you for consent before activating these tags (art 6(1)(a) GDPR). You can revoke this consent at any time by clearing your cookies or by using our cookie consent tool that is accessible on each page of your website.

See the following for information on how to opt out of personalized ads by Facebook:

If you have a Facebook account:  https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen

If you do not have a Facebook account: http://www.youronlinechoices.com/uk/your-ad-choices

Adform

This website uses advertising and tracking from Adform A/S, Wildersgade 10B, sal. 1, DK-1408 Copenhagen, Denmark (“Adform”).

The tracking tags of Adform gather only pseudo-anonymous data which is not correlated with any other data. Adform processes this data on our behalf and we have signed a corresponding data processing agreement. For more information about how Adform handles your data see here: https://site.adform.com/privacy-center/platform-privacy/ 

Conversion tracking

As part of Adform advertising, we use so-called conversion tracking. When you click on an ad served by Adform or its partners that leads to our website, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Adform and the website can tell that the user clicked on the ad and proceeded to that page.

The information obtained using the conversion cookie is used to create conversion statistics for our advertising campaigns run on Adform. We can see the total number of users that have clicked on an ad and were redirected to our website, but we cannot see the any information that can be used to personally identify users.

Conversion cookies are stored based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

If you do not want to participate in tracking, you can opt-out here: https://site.adform.com/privacy-policy-opt-out/

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Remarketing

This website also uses Adform remarketing tracking. Remarketing tracking is used to track which pages on our website you have viewed so we can evaluate your interest and potentially show you personalized ads. We ask you for consent before activating these tags (art 6(1)(a) GDPR). You can revoke this consent at any time by clearing your cookies or by using our cookie consent tool that is accessible on each page of our website.

If you do not want to participate in this tracking in general, you can also opt-out here: https://site.adform.com/privacy-policy-opt-out/

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