Why choose Programmatic Display?
Programmatic, also known as real time bidding (RTB), is causing a real revolution in buying and selling banner campaigns online. Ad-exchanges and related technology (DFP and other DSPs) now allow advertisers to effectively reach and bid on their target audience.
You are no longer buying ad space but you are now bidding on real time impressions with your target audience. And this is so much more effective!
RTB campaigns allow you to precisely target your prospect by selecting socio-demographic and behavioral targeting criteria which correspond to your target audience.
Your banners will be only shown to users that are potentially interested in your product or promotion which helps to improve the results.