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Measure the success

Not even a decade ago, we spoke of hits. Nowadays, we talk about conversions, multi-channel funnels and attribution models. The number and types of available metrics are constantly evolving. Web analytics helps to measure how successful your Online Marketing is.

But metrics no have value if they are not measured correctly. It is crucial for a business to ensure that data is gathered correctly and to determine which data sets are of real importance.

We help you to achieve your goals

We help with the implementation of tagging. We configure conversion funnels, create custom profiles and apply the necessary filters to allow correct data analysis. We also build custom dashboards that meet your expectations and which provide you with the necessary data and insights.

We follow up the success of your online marketing campaigns as well as your website performance so that we can provide you with advice on how to improve and adjust your marketing strategy for better result.

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Our services:

  • Implement tagging (correctly), advise you on what is important to measure from a marketing strategic point of view
  • Check up on tag implementation to avoid data loss or data corruption
  • Configuration of profiles, filters, conversions funnels and setup of e-commerce tracking
  • Support and advice with determining Key Performance Indicators (KPI’s)
  • Development / configuration of custom dashboards
  • Analyze your website traffic and report
  • Advise on website and campaign adjustments

Your benefits of Web Analytics:

  • Evaluate the performance of your website and see potential for improvements
  • Evaluate the performance of your online marketing campaigns
  • Follow the generation of leads and sales
  • Measure and evaluate the return on investment (ROI) per channel

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