Web Analytics
Knewledge offers complete web-analytics services, from configuration to personalized follow-up according to your needs.
Our vision of web analytics
Web Analytics is one of the key elements of digital marketing. It allows you to measure, collect and analyse the behaviour of the users of your website or application. Without deep analysis and understanding of the behaviour of your visitors, it is impossible to draw conclusions and to know what actions to take.
We help you in the implementation and advanced configuration of Google Analytics, and setup a clear reporting adapted to your needs.
Methodology:
- Create a strategic tagging plan
- Implement tagging
- Configure views, conversion funnels and e-commerce monitoring
- Select key performance indicators (KPIs)
- Create dashboards
- Analysis of results
- Ongoing support
We help you:
- Implement web-analytics best practices
- Have a detailed overview of your statistics
- Identify areas for improvement
Advantages:
- Assess website and campaign performance
- Monitor sales and leads with precision
- Measure and evaluate the return on investment (ROI)
