Do you want to track visitor behavior on your website and go beyond simple pageview tracking? Do you want to know how many conversions your SEA campaigns generate or how many transactions were driven by your advertising campaign on Facebook ? Want to test (dynamic) remarketing ? Then you have no choice. You have to tag and tag everything. Don't panic, we will help.
A tag is a little piece of specific code which is placed on strategic pages of your website. This code tracks and uploads data about certain user actions made on your website into an analytics tool.
The most common tag is certainly for Google Analytics, but each online marketing network also uses tags to store and upload data to their platform (Google Ads, Facebook Ads, Bing, RTB,…).
Tracking is a key element in following up on how visitors interact with your website and on how well your online marketing campaign work.
Considering the complexity of many websites, the diversity of user interactions that might count as conversion as well as the increasing amount of marketing platforms used nowadays this means handling quite a lot of tags.
Our experts help you to to ensure that all tags are triggered under the right conditions and track the correct data.
At Knewledge, we assure full service:
Ask for personal assistance, contact us! Or have a look at some of our articles about Google Tag Manager.
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