5 reasons to buy your own brand’s keywords on Google

06 Aug

Here is a question that keeps coming up: should you buy your brand traffic? What is the added value of a paid result, while my site appears in 1st position […]

YouTube Custom-Intent Audiences

11 Feb

YouTube Custom-Intent Audiences : Combine search intent to the power of video, for performance-oriented YouTube campaigns YouTube is now the 2nd largest search engine after Google. It has become a […]

What is Waze Advertising ?

29 Jan

Waze has a highly-engaged, loyal audience of 100 million drivers worldwide. Users spend an average of 11 hours per month on Waze. Haven’t been convinced yet? Check out the rest. […]

Google Analytics Training

12 Jan

Introduction to Google Analytics. Training given on the 12 January 2016 at the paperJam Club Workshop. Topics covered in the presentation: Why use web analytics Google Analytics Create an account […]

Conversion Day 2014

09 May

Yesterday was a great day for the Belgian Online Media Sector. Traditionally around this year Search University is organized. Over the years this event became on of the biggest events in […]

Tips & Tricks for more effective Remarketing

05 May

Remarketing is a very powerful technique to complete your online activities but also often perceived as intrusive.This presentation given by Wouter Schikhof will provide a framework on how to develop […]