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Useful tips and tricks, articles about the latest trends in performance marketing, market insights, press releases and whatever else we consider to be interesting.
Archives
Google Analytics Training
12
Jan
Introduction to Google Analytics. Training given on the 12 January 2016 at the paperJam Club Workshop. Topics covered in the presentation: Why use web analytics Google Analytics Create an account […]
Conversion Day 2014
09
May
Yesterday was a great day for the Belgian Online Media Sector. Traditionally around this year Search University is organized. Over the years this event became on of the biggest events in […]
Tips & Tricks for more effective Remarketing
05
May
Remarketing is a very powerful technique to complete your online activities but also often perceived as intrusive.This presentation given by Wouter Schikhof will provide a framework on how to develop […]
Custom dimensions and metrics in Universal Analytics
25
Feb
Universal Analytics makes it easy to track custom data using custom dimensions and metrics. This blog post lists some useful ideas what custom data can be tracked.
Google Analytics cross-domain tracking with Google Tag Manager – Part 3: Iframes
12
Nov
This is the last part in a three part series about how to do cross-domain tracking with Google Analytics when using Google Tag Manager for tag deployment.
Google Analytics cross-domain tracking with Google Tag Manager – Part 2: Forms
08
Nov
This is part two in a three part series about how to do cross-domain tracking with Google Analytics when using Google Tag Manager for tag deployment.
