Introduction to Google Analytics. Training given on the 12 January 2016 at the paperJam Club Workshop.
Topics covered in the presentation:
- Why use web analytics
- Google Analytics
- Create an account / Manage account access
- Account structure
- Glossary – Important terms
- Web interface
- Reports : Audience, Acquisition, Behavior, Conversions, Real-Time
- Dashboards
- Determine Business goals and key performance indicators
