Google Analytics Training

Introduction to Google Analytics. Training given on the 12 January 2016 at the paperJam Club Workshop.

Topics covered in the presentation:

  • Why use web analytics
  • Google Analytics
  • Create an account / Manage account access
  • Account structure
  • Glossary – Important terms
  • Web interface
  • Reports : Audience, Acquisition, Behavior, Conversions, Real-Time
  • Dashboards
  • Determine Business goals and key performance indicators