Foursquare Advertising

24 Oct

As of 14/10/2013 local business can start advertising on Foursquare. Up till then this was only available in Bèta and you had to sign up to get on the list. But how do you start and what are the possibilities? We give a quick overview.

Foursquare for Business

14 Oct

Facebook and Google+ offer the possibilty to check in to a business but Foursquare is by far the biggest player in the field of Location Based Marketing. It’s an opportunity a company should not miss out upon.

Track outbound links with auto-event tracking in Google Tag Manager

03 Oct

An introduction how to use GTM auto-event tracking to track outbound links and PDF downloads with Google Tag Manager and Google Analytics.

Aquisition, behaviour and conversions – new channel-based reports in Google Analytics

02 Oct

At the GA summit yesterday Google Analytics has announced several updates. I still have to check the details for quite a few of these updates (especially the audience reporting sounds […]