Universal Analytics makes it easy to track custom data using custom dimensions and metrics. This blog post lists some useful ideas what custom data can be tracked.
This is the last part in a three part series about how to do cross-domain tracking with Google Analytics when using Google Tag Manager for tag deployment.
This is part two in a three part series about how to do cross-domain tracking with Google Analytics when using Google Tag Manager for tag deployment.
One quite common question in the forum for Google Tag Manager is how to set up cross-domain tracking for Google Analytics. This series of blog posts explains how to do this.
An introduction how to use GTM auto-event tracking to track outbound links and PDF downloads with Google Tag Manager and Google Analytics.
At the GA summit yesterday Google Analytics has announced several updates. I still have to check the details for quite a few of these updates (especially the audience reporting sounds […]
