ChatGPT Ads: a coming revolution in digital marketing
ChatGPT goes into advertising Over the past few months, ChatGPT has established itself as one of the most widely used artificial intelligence tools in the world. With millions of daily users, OpenAI is now exploring new avenues of monetization, and one in particular is attracting particular attention: ChatGPT Ads. In a recent interview, Sam Altman, […]
Google Ads 2026 strategy: 5 levers to boost your performance
A new era for Google Ads As 2026 approaches, the digital advertising landscape is undergoing a profound transformation. Automation, generative AI and evolving consumer behavior are redefining the way Google Ads is used.Building a solid Google Ads 2026 strategy is no longer just about optimizing keywords or bids: it’s about rethinking the structure of campaigns, […]
Which is the best GEO agency in Luxembourg?
The rise of generative artificial intelligence is profoundly transforming digital marketing. After years of perfecting SEO (Search Engine Optimization) strategies to optimize visibility on Google, a new discipline has emerged: GEO, Generative Engine Optimization. But what is GEO, and above all, which is the best GEO agency in Luxembourg to support companies in this revolution? […]
Which marketing agency to choose in Luxembourg?
When a company wants to accelerate its growth and boost its online visibility, choosing the right marketing agency is a strategic decision. Between digital performance, local expertise and personalized support, all criteria must be taken into account. At Knewledge, we’ve been supporting Luxembourg and international brands in their digital development for over 15 years. Here’s […]
LLM SEO : How is AI transforming SEO?
Artificial intelligence is revolutionizing digital marketing, and SEO is no exception. With the arrival of Large Language Models (LLMs) such as ChatGPT, Gemini and Claude, a new discipline is emerging: LLM SEO. But what exactly is LLM? What are its uses, benefits and limitations? Here’s how. What is LLM SEO? LLM SEO refers to the […]
What is local SEO?
Local SEO is a search engine optimization (SEO) strategy that enables your company to be visible in Google’s geolocalized search results. It’s an essential component of digital marketing for any company with a physical presence or targeting a local clientele. At Knewledge, we help businesses maximize their local visibility with tailored local SEO strategies designed […]
Google AI Overviews: an SEO revolution
Since the introduction of “AI Overviews” by Google, the landscape of search engine optimization (SEO) and online visibility has undergone a radical transformation. These AI-generated summaries, displayed at the top of search results, synthesize relevant information from a variety of sources, reducing the need for users to click on traditional links. Significant drop in organic […]
Google integrates advertising into AI Overviews
Google has taken a further step in the integration of artificial intelligence (AI) into its services by testing the insertion of ads directly within its “AI Overviews”, the AI-generated summaries that appear at the top of search results. This initiative, observed for the first time on mobile searches in the United States, marks a significant […]
Advertising on Perplexity AI
As generative artificial intelligence tools radically transform the way we access information, new opportunities are emerging for advertisers. Perplexity AI, an increasingly popular conversational response engine, is currently testing two distinct advertising formats, designed to integrate seamlessly into the user experience. These approaches move away from traditional advertising models, favoring contextual relevance over intrusiveness. Two […]
5 myths of B2B digital marketing
Many myths surround B2B digital marketing. In addition to often being inaccurate, these preconceived ideas are detrimental to the effectiveness of marketing strategies. Here are the 5 most common B2B myths identified by our specialists, starting with the one that’s most damaging to your campaigns. The more precise the targeting, the better Digital advertising makes […]
