What is a Product Feed ?
A product feed is a file containing data about your products and their characteristics through which your e-commerce website automatically provides its catalogue to affiliated websites and other platforms such as Google Shopping. A product feed is also necessary if you want to set up dynamic remarketing campaigns on Google or other platforms, e.g. Facebook or Criteo.
In practice, the product feed is is usually an XML file that is created by your web shop and updated on a regular basis and which partners consult.
What do we find in this file? Product images, names, brands, prices, descriptions, available stock etc. Additional fields are usually used to group products or indicate promotions.