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Technological developments

The Internet is now used for more than 20 years and it has provided the world with loads of new possibilities. Not only in the field of technology but also in communication, advertising and doing business. Technical developments have had an important impact on our media consumption and behavior. This has had a direct impact on how consumers discover new products, build up a preference and finally proceed to buying.

Sources of information

Consumers, however, have not changed the way they form an opinion on a product. What fundamentally has changed is that information is much more available and it can be shared instantly with large communities. Consumers have a lot of information at their disposal before choosing which product to buy.  They also use media in a much different way which is one of the reasons for needing to be present during all stages of the buying cycle.

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Reviews and comparison websites

Search Engines and Social Media allow consumers to compare user experiences with the promises made by the web shop and the manufacturer. Therefore as an advertiser you need to:

  • Build brand or product awareness,
  • Be visible at the moment a consumer searches for your brand, product or service
  • Earn positive reviews of satisfied users who will act as a brand ambassador

Our expertise

All of this needs to be managed within a world where technology is changing at fast pace.  Therefore even experienced marketers require the help of experts who translate business goals into an efficient media mix.

Our services to generate more sales:

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