Situation:
CLK is a Luxemburg construction company active in building traditional turnkey houses, passive houses and low energy house on Luxembourg territory. CLK wanted to promote their new bilingual website with the Luxemburg residents.
Solution:
Knewledge developed Google Adwords campaigns targeting the Search network as well as Display campaigns targeting sites in Luxemburg and Luxemburg residents visiting specialized websites abroad. The goal was to generate « qualified leads » through a contact form for people that were interested. The performance of the campaigns was measured through Google Analytics.
Results:
After a campaign of 6 months and an investment of +/- 1500€ per month :
- Google Adwords generate 4 times more traffic than organic traffic of Google
- 6.300.000 Impressions on Display and Search ads,
- 38 Conversions excluding direct contact through other means,
- Cost per Lead : 160€
