TikTok is no longer just an entertainment platform: it’s becoming a veritable search engine, particularly among the younger generation. According to TikTok, 57% of users use the search function, and 23% do so within 30 seconds of opening the application.
TikTok Search Ads are designed to capture this audience in full intention: users who are actively searching for a specific product, service or content.
What are TikTok Search Ads?
TikTok Search Ads are an advertising format based on targeted keywords, which place videos or carousels in TikTok search results, just like Google Ads, but in a visual, immersive environment.
This format combines :
- keyword targeting,
- video or image carousel formats,
- optimized performance according to conversion or traffic objectives.
What are the key benefits of TikTok for brands?
Reaching a high-intent audience
Users typing queries on TikTok are often ready to discover or buy. This enables brands to capture highly qualified traffic at the very moment of search.
Rich, engaging formats
Unlike Google’s text ads, Search Ads on TikTok use a native visual format that integrates naturally into the user experience.
Proven performance
Advertisers combining Search Ads and In-Feed Ads achieve on average +20% more conversions, as well as a similar or better CPA.
Strategic positioning in the face of Google
By focusing on visual content right from the search phase, brands can turn TikTok into a powerful discovery and conversion channel, especially with Gen-Z and Millennials.
How does Knewledge maximize the effectiveness of TikTok Search Ads?
1. Keyword research and segmentation
We identify a minimum of 20 relevant keywords per ad group, organized by theme, to match the video or visual message.
2. Creating high-impact content
Our teams produce captivating videos and visual carousels, optimized to attract attention right from the search results page.
3. Fine-tuned budget and auction management
We recommend a budget/bid ratio of 20:1, ensuring a competitive presence and stable distribution on targeted queries
TikTok For Business.
4. Continuous optimization
Thanks to performance analysis (search terms, click-through rates, conversions), we regularly adjust keywords, creative, bids and budgets to improve ROI.
5. Integration with your In-Feed campaigns
When your In-Feed campaigns are active, we also activate the Search Ads Campaign rather than the old automatic option (Search Placement), for more precise control and superior results.
Why choose Knewledge for your TikTok Search Ads?
- Expertise in developing cross-format strategies (In-Feed & Search Ads).
- Methodical approach to keyword targeting and creative planning.
- Ability to produce high-performance native content, adapted to TikTok best practices.
- Detailed performance analysis with continuous optimization management.
- Measurable results: increased conversions, optimized CPM/CPA.
How do I get started with TikTok Search Ads?
Work with us to define your objectives: traffic, conversions or brand awareness.
We carry out an audit of your keywords and advertising feed.
Creation and launch of your Search Ads Campaign.
Regular monitoring and optimization to guarantee performance and ROI.
Conclusion
TikTok Search Ads represent a captivating strategic opportunity for brands wishing to capture users in the midst of a moment of intent. By relying on Knewledge, you benefit from solid expertise in deploying targeted, creative and high-performance campaigns. Don’t wait any longer to enrich your advertising strategy and reach a young, engaged audience ready to act.
Ready to launch your TikTok Search Ads campaign?
Contact Knewledge today for personalized support and concrete results.
