What are Lead Forms in digital marketing?
Lead Forms allow you to generate leads by letting prospects submit their information in a form directly integrated into your ad.
Lead Forms can take many forms: requests for quotes or demonstrations, newsletter subscriptions, event registrations, and so on. The form fields attached to your ads can be customized.
What media can Lead Forms be used on?
All the major platforms now offer them: LinkedIn Ads, Facebook Ads, YouTube, Discovery Ads and Google Search Ads. Often, it’s not a campaign type but an extension that you’ll link to an existing campaign.
Advantages of Lead Forms
In addition to generating quality leads, the great advantage of this innovation lies in its speed. Firstly, because the user never leaves the media interface. This makes filling in the form quicker, because the prospect doesn’t have to visit your website. Lead Forms are then pre-filled with the user’s profile data, enabling them to be completed in a matter of seconds.
Integration with your CRM
By linking the form to your CRM via a connector such as Zapier, the leads generated are imported directly into your in-house tool. No need to download leads manually from advertising platforms! This means your sales team can deal with your new leads immediately.
Lead Form, the future of lead generation?
The traditional process of generating leads by directing users to a landing page where they fill in several form fields isn’t going away. Instead, it is complemented by Lead Forms.
Facebook, LinkedIn and Google have made the following observation: landing pages can sometimes lead to missed opportunities. This is the case when they are slow to load, poorly adapted to mobile, or when the form is too complex. Lead Forms get around this problem, but only in part. In fact, its use shouldn’t be a substitute for improving the quality of your web pages and their forms, because your prospects don’t come from advertising alone.
