Until now, one question had largely gone unanswered for SEO professionals: Which pages on a website actually appear in Google’s generative search experiences?
Google Search Console now provides some initial insight with a report dedicated to artificial intelligence features. This report allows you to track impressions recorded in environments such as AI Overviews, AI Mode, and certain generative experiences on Google Discover.
After a limited rollout phase, the report now appears to be available to the vast majority of Search Console properties. This is a significant step forward for businesses, even though, unfortunately, several key metrics—including clicks and search queries—are still missing.
A report on the results generated by AI
Google officially announced these new reports in June 2026. Their goal: to make it easier for website owners to track their visibility within Google Search and Discover’s generative features.
Previously, the impressions associated with these experiments were factored into the overall search performance. As a result, it was very difficult to accurately assess the role a website played in the results generated or enhanced by artificial intelligence.
The new report introduces a distinct perspective. It does not replace the traditional performance report, but offers a specific view of the visibility achieved in generative environments.
This feature now appears to be available on nearly all of the properties that were tested. However, Google has not yet officially confirmed that the global rollout is complete.
What information is available?
The report currently allows for the analysis of several dimensions.
Impressions
This metric shows the number of times a URL from the site appeared in a generative feature in Google Search or Discover.
This is therefore a measure of visibility, not necessarily a visit. A page may be cited, displayed, or used as a source in a generative experience without the user clicking on its link.
Pages Visible in AI Experiments
Search Console helps you identify the URLs that generate the most impressions in these new formats.
This information can help identify, among other things:
- content regularly selected by Google’s generative systems;
- topics on which the site already has some authority;
- pages whose visibility is increasing or decreasing;
- the strategic content that is still missing from these experiences.
Countries
Page views can be broken down by country. This breakdown is particularly useful for companies that operate in multiple markets or have a multilingual website.
For example, it makes it possible to determine whether the organic reach of a piece of content is concentrated in Luxembourg, Belgium, France, or other priority markets.
The devices
For Google Search, data can also be analyzed by device type.
This segmentation helps determine whether the impressions in the generative results come primarily from smartphones, computers, or tablets.
Changes Over Time
The report offers several levels of granularity: hourly, daily, weekly, and monthly.
This makes it possible to link changes in a publication’s AI visibility to editorial optimization, a website update, or a broader change in Google’s search results.
Google provides details on these features in its official announcement regarding generative AI performance reports.
Why doesn’t the report appear on some websites?
The absence of the report in a Search Console property does not necessarily mean that its deployment is not complete.
According to Google’s documentation, the report may not be displayed when a site has not recorded enough impressions in generative features. A minimum amount of data is likely required to ensure the report’s relevance and confidentiality.
Sites that are not yet very visible in AI Overviews or AI Mode may therefore not have this new section available right away.
A significant step forward, but still incomplete
This report addresses a recurring market need: to distinguish the visibility gained through generative experiments from the rest of the organic results.
However, two key pieces of information remain unavailable.
No data on clicks
Search Console shows how often pages appear, but not how many visits they generate from these features.
It is therefore impossible, at this stage, to calculate a click-through rate specific to generative results or to directly assess their contribution to organic traffic.
This limitation is important. An increase in impressions may indicate greater brand visibility, but it does not guarantee more sessions or more conversions.
No data on queries
The report also does not disclose which searches triggered the appearance of a page in AI Overviews or AI Mode.
Companies can identify the visible content, but not the specific questions that Google associates with it. As a result, the analysis of search intent remains incomplete.
These two gaps still make it impossible to precisely link a search query, a mention in a generative result, a click, and a conversion.
How can we make use of this new data?
Despite its limitations, this report is already a useful tool for refining an SEO strategy.
Identify the content that Google prioritizes
Pages that accumulate impressions in AI experiments provide insights into the formats, topics, and levels of depth that Google appears to consider relevant.
It is interesting to analyze their common characteristics: clear structure, demonstrated expertise, precise answers, original data, concrete examples, an identifiable author, or reliable sources.
Comparing AI Visibility and Traditional SEO Performance
A page may rank highly in traditional search results but appear infrequently in generative features—or vice versa.
Comparing the two reports makes it possible to identify these discrepancies and better understand the role each piece of content plays in the search journey.
Track the effects of editorial optimizations
After improving content, adding data, clarifying certain answers, or strengthening internal linking, changes in AI impressions can provide an initial indicator.
However, one should avoid drawing conclusions based on data covering too short a period or low volumes. Trends observed over several weeks will generally be more meaningful.
Cross-reference the available data
The Search Console report should be cross-referenced with other sources: organic traffic in Google Analytics, conversions, brand searches, sales data, and visibility tracking tools.
This perspective is essential. Impressions measure a presence, but not yet its actual value to the company.
Should we now be talking about GEO instead of SEO?
Above all, the release of this report confirms that generative search is becoming a measurable aspect of search engine optimization.
This does not mean that the fundamentals of SEO have become obsolete. Google continues to recommend content that is useful, reliable, and designed with users in mind, as well as a technically accessible and properly structured website.
The goal, therefore, is not to pit SEO against optimization for generative search engines. Rather, it is to broaden the analysis of organic visibility: a brand must now understand how its content appears not only in traditional search results but also in the synthetic answers generated by AI.
Things to remember
The new Google Search Console report provides an initial, distinct view of visibility in AI Overviews, AI Mode, and Discover’s generative features.
It allows you to analyze impressions, the relevant pages, countries, devices, and trends over time. However, it does not yet provide data on the clicks or search queries driving this visibility.
This new feature therefore represents an important step forward, but it is not yet a comprehensive performance measurement tool. Companies finally have a metric to track their presence in generative search; they must now integrate it into a broader analysis of traffic, brand, and conversions.
At Knewledge, we keep up with changes in the search landscape and adapt our SEO strategies to Google’s evolving algorithms. Would you like to assess the visibility of your content in both traditional and generative search results?
Contact our team to review your AI SEO strategy.
