How can GEO agency Knewledge help you stay visible in the age of generative engines?
The rapid evolution of search engines towards systems based on artificial intelligence (AI) is profoundly transforming the SEO landscape. Faced with this change, many companies are adapting their strategies to maintain their online visibility. As an agency specialized in AI SEO and a pioneer in Generative Engine Optimization (GEO), Knewledge can help you make this transition.
What is GEO?
Generative Engine Optimization (GEO) involves optimizing your content so that it is recognized and cited by AI-powered search engines such as ChatGPT, Google AI Overview or Perplexity.ai. Unlike traditional SEO, which aims to improve positioning on results pages, GEO seeks to integrate your content directly into the responses generated by these AIs. This involves clearly structuring information, using reliable sources and creating relevant, useful content.
Why is GEO essential today?
A recent study by BrightEdge reveals that 68% of organizations are currently modifying their search strategies in response to the rise of AI-powered search. Furthermore, 54% of companies rely on their SEO teams to drive these initiatives. However, without cross-functional support from content and PR teams, SEO initiatives risk not reaching their full potential.
How does Knewledge support you?
As a GEO agency and AI SEO expert, Knewledge offers an integrated approach to optimizing your online presence:
- Content audit: Assessment of the structure, clarity and relevance of your existing content.
- Optimization for AI: Adapting your content so that it can be easily interpreted and used by generative engines.
- Keyword strategy: Identification of key expressions relevant to your sector and your audience.
- Training and support: Raising your teams’ awareness of the challenges of GEO and AI SEO, and supporting them in implementing best practices.
GEO and AI SEO: a winning synergy
GEO doesn’t replace traditional SEO; it complements it. By combining the two approaches, you maximize your chances of being visible, whether in traditional search engine results or in AI-generated responses. This synergy is essential to remain competitive in an ever-changing digital environment.
Ready to optimize your visibility with Knewledge?
Don’t let AI redefine the rules of the game without you. Contact us today to develop an AI GEO and SEO strategy tailored to your goals. Together, let’s shape the future of your online presence.
