Web analytics is a cornerstone of successful digital marketing. Thanks to new-generation tools such as Google Analytics 4 (GA4) and Piwik PRO, it’s now possible to go beyond simple traffic statistics to gain a real understanding of user interactions and intentions on your website or mobile application.
At Knewledge, we see web analytics as a strategic discipline that enables you not only to accurately measure the performance of your marketing actions, but also to anticipate future behavior thanks to predictive analysis and the artificial intelligence built into new platforms.
Our certified experts can help you with :
Advanced implementation and configuration of GA4 and Piwik PRO, ensuring complete, RGPD-compliant collection of user data.
The creation of clear, intuitive reports, fully customized according to your KPIs and specific business objectives.
In-depth data analysis to identify actionable insights, enabling you to continuously optimize your digital strategy and boost your performance.
With Knewledge, make Web Analytics your best ally for understanding your visitors, measuring the real impact of your marketing initiatives, and making informed decisions based on reliable, relevant data.
To ensure the best possible results, we have developed a structured, multi-step methodology:
Audit and definition of objectives
In-depth assessment of your current situation (existing tools, processes, data collection).
Identify and clearly define marketing and business objectives.
Advanced implementation and parameterization
Complete, customized configuration of Google Analytics 4, Adobe Analytics or Piwik PRO according to your needs and constraints.
Integration of advanced event tracking, conversion tracking, and full compliance with RGPD standards.
Creating and customizing reports
Development of intuitive dashboards, precisely aligned with your KPIs.
Automated periodic reporting for fast, efficient decision-making.
In-depth analysis and strategic recommendations
Regular performance analysis, identifying trends, opportunities and areas for improvement.
Clear, operational recommendations based on actionable insights to optimize your marketing and digital actions on an ongoing basis.
With Knewledge, make Web Analytics your best ally for understanding your visitors, measuring the real impact of your marketing initiatives, and making informed decisions based on reliable, relevant data.
