Tracking
Tag Management

Control your performance with precision and conformity!

Knewledge offers advanced expertise in tracking marketing, from strategy to technical implementation. Our specialized team is with you every step of the way, from drawing up a customized measurement plan, to precise implementation of tag management, ongoing optimization of tracking tools, and efficient use of the data collected. Thanks to a constant watch on the latest trends in privacy, user consent and technological developments (GA4, server-side tracking, consent-mode), we ensure the reliability and compliance of your tag ecosystem. Our aim is to guarantee you optimum visibility over the performance of your campaigns, while complying with the latest data protection standards.

FROM DATA PLAN TO REPORTING

Data plan definition

Identification of marketing objectives: sales, lead generation, qualified traffic, etc. and selection of relevant KPIs (key performance indicators) to accurately measure the effectiveness of the actions implemented.

Technical implementation of tracking

Rigorous installation of tracking tools (Google Tag Manager, Google Analytics 4, Meta Pixel, etc.) to ensure accurate data collection.
Advanced integration with solutions such as Server-side tracking, to optimize data quality and reduce losses due to ad blockers or privacy-friendly browsers.

Compliance and privacy

Strict application of best practices in terms of user consent (RGPD) thanks in particular to Consent Mode (Google).
Ongoing adaptation to changes in European and international data protection legislation.

Data analysis and processing

Set up clear dashboards to visualize results in real time.
Produce analyses and recommendations that can be used directly by your marketing teams to optimize your campaigns.

Continuous tracking optimization

Proactive monitoring of new technological and regulatory trends.
Ongoing adjustment of tracking strategy to maintain high levels of performance and compliance.