Data plan definition
Identification of marketing objectives: sales, lead generation, qualified traffic, etc. and selection of relevant KPIs (key performance indicators) to accurately measure the effectiveness of the actions implemented.
Technical implementation of tracking
Rigorous installation of tracking tools (Google Tag Manager, Google Analytics 4, Meta Pixel, etc.) to ensure accurate data collection.
Advanced integration with solutions such as Server-side tracking, to optimize data quality and reduce losses due to ad blockers or privacy-friendly browsers.
Compliance and privacy
Strict application of best practices in terms of user consent (RGPD) thanks in particular to Consent Mode (Google).
Ongoing adaptation to changes in European and international data protection legislation.
Data analysis and processing
Set up clear dashboards to visualize results in real time.
Produce analyses and recommendations that can be used directly by your marketing teams to optimize your campaigns.
Continuous tracking optimization
Proactive monitoring of new technological and regulatory trends.
Ongoing adjustment of tracking strategy to maintain high levels of performance and compliance.
