Search Engine Advertising (SEA), also known as paid search, is the digital advertising channel of choice for advertisers in terms of return on investment. Its popularity is due to its highly measurable nature, enabling precise performance tracking, as well as its exceptional flexibility, which facilitates constant campaign optimization. However, to exploit the full potential of Google Ads, it’s essential to have a clearly defined strategy, a thorough understanding of how the tool works, and proven technical expertise.
At Knewledge, thanks to over 15 years’ experience in the SEA field, we develop tailor-made advertising strategies, perfectly adapted to your business objectives and budget. We apply proven methodologies and tactics to maximize the ROI of each campaign.
As a Google Partner Premier agency, we enjoy privileged access to Google’s latest technological innovations.
Our specialists are also all certified to effectively manage your advertising campaigns on Microsoft Ads, guaranteeing optimal coverage and high-performance results on the major search engines Google and Bing.
In-depth understanding of your business
We start with in-depth discussions with you to gain a precise understanding of your industry, your business objectives, the market challenges you face, and the strategies adopted by your competitors. This is the key to clearly identifying your competitive advantages and developing a truly customized ATS strategy.
Optimal account structuring
Based on the jointly defined strategy, we structure your Google Ads or Microsoft Ads account to optimize the quality of your campaigns. This rigorous structuring ensures high Quality Scores, essential to the performance of your ads. Our campaigns are built around relevant keywords and carefully targeted audiences, with ads always updated according to the latest trends and best practices.
Optimization, precise audience targeting and automation
Our experts apply advanced optimization techniques to effectively reduce unnecessary expenses while increasing the volume of your conversions. Thanks to our mastery of automated bidding strategies, we set up intelligent campaigns that adapt in real time to user behavior. We also develop customized scripts for automated, high-performance campaign management.
Continuous improvement and innovation
Our SEA consultants are constantly on the lookout for new business opportunities and strategic approaches. Thanks to our privileged status with Google Ads, you benefit exclusively from the latest innovations and can stay one step ahead of the competition.
Advanced tracking and customized reporting
At Knewledge, we provide you with the most effective monitoring and analysis tools, offering customized data updated in real time and accessible at all times. Regular communication with you is essential: whether through physical meetings on your premises, video-conference meetings or by telephone, our team remains constantly available to ensure smooth and efficient collaboration.
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“As a partner, Knewledge understands our business and helps us achieve our goals.”
Ilse Van Vaerenbergh – General Manager
Ethias
“The strategies we’ve implemented are really paying off! Excellent approach!”
Anja Vandeweyer – Head of Communication
Thomas & Piron
“We had a big challenge ahead of us and we’re pleased that the results allow us to move forward.”
Yvan Darimont – Marketing and Communications Director
