Knewledge can help you set up and optimize your programmatic advertising campaigns with a truly omnichannel approach.
Programmatics: the power of Real-Time Bidding (RTB)
In recent years, programmatic media buying has profoundly transformed the digital advertising landscape. Thanks to Real-Time Bidding (RTB), it’s no longer necessary to acquire fixed advertising space determined in advance. Instead, you bid in real time on specific audiences according to precise criteria. This approach revolutionizes the way you reach your targets, enabling highly personalized delivery that dramatically increases the relevance and effectiveness of your display, video, audio or DOOH ads.
Our experts implement advanced programmatic strategies by precisely targeting the Internet users most likely to be interested in your products or services. Your ads are delivered to qualified users, maximizing your conversion opportunities and optimizing your return on investment. This method not only guarantees greater campaign efficiency, but also reinforces the consistency of your message across all digital channels and formats.
Strategic media plan
We design a customized media plan in line with your specific business objectives, carefully selecting the right channels and formats to effectively reach your targets.
In-depth definition of targets and audiences
We precisely define your audiences using the latest behavioral, demographic and contextual segmentation techniques, enabling extremely precise and relevant targeting.
Rigorous account and campaign setup
We meticulously configure your programmatic accounts and campaigns to ensure optimal distribution from launch, integrating current best practices in structuring, tracking and targeting right from the start.
Continuous, automated optimization
Using advanced algorithms and automation tools, we continuously optimize your campaigns. We monitor and adjust bids, audiences and creatives in real time to achieve the best possible results.
Dynamic, innovative banner design
Our creative teams develop attractive, personalized and dynamic banners, adapted to each advertising channel and format. We leverage current trends in interactive, video and display content to maximize engagement.
Detailed, transparent reporting
Knewledge provides you with regular, detailed reports, offering a clear view of the performance of your programmatic campaigns. You benefit from total transparency and a precise understanding of your return on investment.
BSP
“The innovative pDOOH campaign set up by Knewledge enabled us to effectively target our B2B customers at the airport”.
Sara Gentile – Marketing & Communication Director
