Content Marketing
Content creation

Web content that seduces your customers (and Google, too!)

At Knewledge, our copywriters are more than just writing specialists: they're also experts in search engine optimization (SEO). Thanks to this dual skill set, we create high-quality web content designed both to appeal to your customers and to satisfy Google's requirements. The result: your visibility increases, your audience becomes more loyal, and your site ranks higher in the search results.

OUR APPROACH TO COPYWRITING: CREATIVITY, CLARITY, SEO AND IA

Creating content that’s relevant, attractive and optimized for search engine optimization (SEO) is at the heart of our approach at Knewledge. Our copywriters skilfully combine editorial creativity and SEO expertise, while relying on artificial intelligence (AI) tools to improve their productivity and offer you texts that are both captivating for your customers and perform well on Google.

Whether you’re launching a new site, creating a strategic landing page or optimizing the existing content of your product catalog, we’ll adapt our pen to your specific needs.

We create for you:

  • Powerful product and service pages
  • An engaging company presentation
  • Dynamic company news
  • Attractive blog posts
  • And much more…

Whether you’re looking for a one-off update or regular support for your editorial strategy (blog, newsfeed, web pages…), our content experts are here to listen to you and align their work with your digital objectives.

CONTENT CREATION METHODOLOGY

Briefing and analysis

Our copywriters analyze your brief in depth to understand your objectives, brand identity, editorial tone and corporate personality. This stage also includes a detailed understanding of your products or services and the profile of your ideal customers.

Keyword search

Our SEO experts use advanced tools to identify the most relevant and effective keywords for your industry. This strategic selection is then validated with you to ensure its alignment with your expectations.

Optimized, attractive copywriting

We write content that :

Clearly highlight the benefits of your products or services.

Integrate clear, punchy calls to action to maximize conversions.

Are optimized to enhance SEO positioning and increase your visibility in search results.

To capture the attention of constantly solicited Internet users, our copywriters combine creativity, judicious use of synonyms and natural integration of strategic keywords.

Additional SEO and performance monitoring

Our copywriting services are generally coupled with broader SEO support, including the writing of Title tags, H-titles and Meta Descriptions. In addition, we set up customized reports to measure the performance of your pages (traffic, conversions, Google positions, etc.).

Depending on your preferences and technical requirements, we can also intervene directly in your CMS to facilitate the integration and rapid updating of content.