6 things to remember about programmatic buying
- Programmatic buying enables us to reach a very large audience in Luxembourg, and presents more opportunities than ever, both in terms of the variety of formats and the types of media available in the inventory.
- Today, programmatic advertising is completely omnichannel, making it possible to launch web, mobile, video and audio campaigns, as well as DOOH and TV campaigns, to meet all campaign objectives and address audiences wherever they are.
- The ID Fusion solution developed by Adform enables audiences to be correctly addressed, without the need for third-party cookies, including in terms of retargeting, capping, attribution and algorithmic optimization.
- The possibilities for targeting are numerous: geographic, technical, demographic, and are not impacted by the disappearance of third-party cookies.
- The use of a DCO (Dynamic Creative Optimisation) allows you to launch continuous campaigns, with dynamic, scalable creative that avoids ad fatigue and generates more engagement on a campaign.
- The use of programmatic buying makes it possible to integrate a CSR approach by limiting the carbon emissions linked to digital campaigns, while improving their performance.
