AI, Audio, TikTok, LinkedIn… trends in digital marketing
- AI has already been used for several years in Digital Marketing, but its adoption and media coverage has accelerated sharply in 2023 with the arrival of ChatGPT. With AI, the role of marketers is changing, on both the agency and the advertiser side.
- With ChatGPT and Google Bard, the search engine war has been reignited, with major implications for search engine optimization.
- The use of data enables advanced targeting strategies in pDOOH.
- Digital audio consumption is set to rise sharply in 2023, presenting advertisers with new opportunities for programmatic distribution.
- With the success of TikTok, vertical video has become the must-have format in 2023, whether for YouTube, Google Performance Max, Instagram, Facebook or Snapchat.
- LinkedIn is evolving rapidly, constantly launching innovative new formats for advertisers.
- The latest developments in Performance Max campaigns give greater control and insights, making them a must-have format for Google Ads.
- Google is to launch a new format called “Demand Gen” to generate consideration and attract curiosity, set to replace the Discovery format in early 2024.
- Waze Ads will cease to operate from September and will be integrated into Google Ads.
- Threads, Meta’s new Twitter-like social network, is not yet available in Europe, and will most likely offer advertisers must-have locations in 2024.
