All you need to know about programmatic digital signage
- Animated DOOH has 2.4 times more impact than a traditional display.
- Programmatic DOOH has been available in Luxembourg since early 2023.
- The entire JCDecaux Luxembourg inventory is accessible via programmatic advertising(malls, central station and airport).
- pDOOH is DATA-Driven: data such as weather, time of day or sales volume can be used to trigger the display.
- pDOOH provides immediate, centralized access to multiple inventories.
- With pDOOH, you can refine your targeting geographically, right down to the screen.
- pDOOH enables centralized data feedback for real-time campaign reporting.
- pDOOH is flexible: you can start, pause or stop a campaign at any time.
- pDOOH allows unlimited use of visuals, pushing back the limits of creativity.
- pDOOH uses less energy than conventional displays.
