Google’s main positions on AI
- Google has been pioneering advances in AI for a decade.
- After the Internet and mobile telephony,AI can be considered the third great technological revolution.
- AI-based solutions are now more powerful than ever, but companies need to be responsible for the implications this can have, and have the end goal of helping businesses and communities improve.
- AI can help prevent floods, for example. Using advanced machine learning methods applied to a wide range of data, such as satellite imagery, river data and weather data, Google can predict floods and send alerts via Search and Maps.
- AI can also help the visually impaired. Using a phone camera, the AI built into the Google Lookout app helps perform everyday tasks such as identifying different banknotes, reading food labels and learning more about their surroundings.
- AI is nothing new at Google. For years, Google has been developing a long-term strategy for AI in retail to multiply the benefits for shoppers and for your business. This means moving beyond task-oriented, text-based search to more visual and predictive experiences to achieve greater ROI and meet customers where they are.
- Consumer behavior is changing: there’s more pressure. Pressure to generate more performance with fewer resources, competition is tougher and the market is becoming more competitive. Consumers are more cautious with their money and more careful about what they spend.
- Understanding the evolution of unique consumer behaviors can help brands reach the right person at the right time with the right message on the right platform. Consumers are more thoughtful in their decision-making. Consumers have more choices. Consumers use more resources to make the right buying decision.
- As a result of these developments, a new decision-making model has developed: the “messy middle” – a complex environment between triggers and purchase, where customers are both won and lost. As digital becomes the new norm, and more and more purchases are made online, it’s more important than ever to help consumers navigate this “messy middle”.
- Google’s ecosystem of advertising products, all powered by AI, offers end-to-end solutions to meet consumers at every stage of their journey. YouTube is a wider and richer channel. Google’s new “Demand Gen” format is designed to multiply impact in the middle and lower parts of the funnel, using AI to connect brand and performance. Last but not least, the Performance Max and Search solutions.
