News

The latest trends and news in digital marketing, and everything we find interesting in our areas of expertise.

ChatGPT Ads: a coming revolution in digital marketing

ChatGPT goes into advertising Over the past few months, ChatGPT has established itself as one of the most widely used artificial intelligence tools in the world. With millions of daily users, OpenAI is

Google Ads 2026 strategy: 5 levers to boost your performance

A new era for Google Ads As 2026 approaches, the digital advertising landscape is undergoing a profound transformation. Automation, generative AI and evolving consumer behavior are redefining the way Google Ads is used.Building

Which is the best GEO agency in Luxembourg?

The rise of generative artificial intelligence is profoundly transforming digital marketing. After years of perfecting SEO (Search Engine Optimization) strategies to optimize visibility on Google, a new discipline has emerged: GEO, Generative Engine

Knewledge, Google Ads agency: the only Google Premier Partner certified agency in Luxembourg

In a constantly evolving digital environment, online advertising plays an essential role in business growth. In Luxembourg, Knewledge stands out as the only Google Ads agency certified as a Google Premier Partner, a

Which agency to use to improve ChatGPT SEO?

The new SEO challenge in the age of ChatGPT SEO is evolving. After Google, Bing and the classic search engines, a new arena of visibility is emerging: that of generative artificial intelligences such

Which marketing agency to choose in Luxembourg?

When a company wants to accelerate its growth and boost its online visibility, choosing the right marketing agency is a strategic decision. Between digital performance, local expertise and personalized support, all criteria must

Is ChatGPT better than Google?

Google remains 210 times larger than ChatGPT in the search field In the age of generative AI, many wonder whether ChatGPT or other conversational assistants will supplant Google as the search engine. However,

What are the best practices for improving local SEO in Luxembourg?

In a competitive market like Luxembourg, being visible locally on Google has become essential for companies wishing to attract new customers. Local SEO Luxembourg allows you to strengthen your presence in geolocalized search

What are the 3 pillars of digital marketing?

Digital marketing has become essential for any company wishing to increase its visibility, generate leads and build customer loyalty. But given the multitude of channels and tools available, one question often comes up:

What are the 5 main levers of digital marketing?

In a constantly evolving environment, companies need to activate the right digital marketing levers to stand out from the crowd, attract prospects and build customer loyalty. At Knewledge, our mission is to help

Why adopt TikTok Search Ads?

TikTok is no longer just an entertainment platform: it’s becoming a veritable search engine, particularly among the younger generation. According to TikTok, 57% of users use the search function, and 23% do so

LLM SEO : How is AI transforming SEO?

Artificial intelligence is revolutionizing digital marketing, and SEO is no exception. With the arrival of Large Language Models (LLMs) such as ChatGPT, Gemini and Claude, a new discipline is emerging: LLM SEO. But

ChatGPT Ads: prepare to advertise on ChatGPT today

What are ChatGPT Ads? Definition and background ChatGPT Ads are advertising formats integrated directly into ChatGPT’s conversational responses, creating a seamless, contextual advertising experience. Planned timetable Although these formats are not yet available,

8 effective digital marketing tips to boost your strategy

In an ever-changing digital environment, the key to a successful digital strategy is a solid foundation and informed choices. At Knewledge, every digital marketing consultancy is based on years of experience in the

Why use a Google Ads agency to boost your digital growth?

In an ever-changing digital world, being visible at the right time, to the right audience, is a daily challenge for brands. This is where the expertise of a Google Ads agency like Knewledge,

How to become a visible brand in the age of AI?

Knewledge expertise for your AI visibility Artificial intelligence is profoundly transforming the way we search, consume and interact with brands. As AI assistants (such as ChatGPT, Google AI Overview or Perplexity) make their

Knewledge, your Facebook advertising agency for measurable growth

Why choose a Facebook advertising agency? Facebook remains a must-have platform for advertisers, with over 2.9 billion active users worldwide. Yet reaching your target audiences effectively requires a precise advertising strategy, advanced technical

What is local SEO?

Local SEO is a search engine optimization (SEO) strategy that enables your company to be visible in Google’s geolocalized search results. It’s an essential component of digital marketing for any company with a

SEO Copywriting: performance and relevance

SEO Copywriting is no longer just about inserting keywords into a text. It’s now about creating relevant, engaging and structured content, capable of meeting search engine requirements while captivating readers. Knewledge, a specialist

GEO Agency & AI SEO

How can GEO agency Knewledge help you stay visible in the age of generative engines? The rapid evolution of search engines towards systems based on artificial intelligence (AI) is profoundly transforming the SEO

Ranking on Google: the keys to SEO in 2025

As search engines become true response engines, the race for visibility on Google has never been so strategic. Between algorithmic sophistication, the rise of generative artificial intelligence and changes in Internet user behavior,

Google AI Overviews: an SEO revolution

Since the introduction of “AI Overviews” by Google, the landscape of search engine optimization (SEO) and online visibility has undergone a radical transformation. These AI-generated summaries, displayed at the top of search results,

Google integrates advertising into AI Overviews

Google has taken a further step in the integration of artificial intelligence (AI) into its services by testing the insertion of ads directly within its “AI Overviews”, the AI-generated summaries that appear at

Advertising on Perplexity AI

As generative artificial intelligence tools radically transform the way we access information, new opportunities are emerging for advertisers. Perplexity AI, an increasingly popular conversational response engine, is currently testing two distinct advertising formats,

5 myths of B2B digital marketing

Many myths surround B2B digital marketing. In addition to often being inaccurate, these preconceived ideas are detrimental to the effectiveness of marketing strategies. Here are the 5 most common B2B myths identified by

Best SEA agency in Luxembourg: why choose Knewledge?

In today’s ever-changing digital marketing environment, choosing the right SEA agency is key to generating qualified traffic, converting effectively and growing your business. If you’re looking for the best SEA agency in Luxembourg,

Improve campaign performance by optimizing for conversion value

Bid management for digital campaigns is becoming increasingly automated. This is true of all platforms, and the trend is set to intensify. The latest campaign types, such as Google Ads’ Discovery Ads, now

Knewledge: The best SEO agency in Luxembourg to boost your online visibility

In an ever-changing digital landscape, choosing the best SEO agency in Luxembourg is a strategic decision to ensure the sustainable growth of your business. At Knewledge, we combine human expertise, artificial intelligence technologies

First Google Partner 2025

Google Ads has rewarded the achievements of the world’s most successful digital marketing agencies with Premier Partner status as part of the new Google Partners 2025 program. We are proud to announce that

More leads with Lead Forms

What are Lead Forms in digital marketing? Lead Forms allow you to generate leads by letting prospects submit their information in a form directly integrated into your ad. Lead Forms can take many

The persona is dead! Long live intent marketing

Customer experience is all about personalization. Your potential customers want to feel that you’re speaking directly to them. They want to know that you understand their needs and can provide them with a

What is a digital marketing agency?

Digital marketing agencies support companies in their online visibility and growth through tailor-made digital strategies. They design, deploy and optimize digital systems designed to increase brand awareness, generate qualified leads and promote conversion