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Press ReleasesKnewledge is the first Luxembourgish agency to become a Google AdWords Certified Partner
The performance marketing agency Knewledge, located in Windhof, is the first Luxembourgish agency to receive the official certificate «Google AdWords Certified Partner».
This certificate, issued by Google, serves to ensure that all professional web marketing agencies have a thorough knowledge on how to best manage Adwords campaigns. Advertisers who would like to make use of a web marketing agency can be assured of the quality of the work by a certified agency.
«Since our start in 2009 we have managed big European Adwords campaigns for customers like
Foto.com or Damart Benelux
» says Gérald Claessens, founder of Knewledge.
«The amount of the advertising budget invested in Google Adwords over a long period
is one of the criteria for receiving the certificate. It guarantees that the agency has a long term experience.
»
The second condition for the certificate is that at least one employee has successfully passed
an advanced Google Adwords exam. «At Knewledge, we strongly encourage our team members to
study for and pass these exams which we have done in all specializations: Search Advertising, Display Advertising, Reporting & Analysis.
»
explains Gérald Claessens.
Thus Knewledge has exceeded the requirements demanded by Google to become a Google AdWords Certified Partner.
As a Luxembourgish Google Partner Knewledge offers all Luxembourgish companies the opportunity to profit for the first time from a certified AdWords Account Management in the vicinity.
Conversion tracking - a case study
When there is bad weather the Belgians buy much online. But what options are there to stimulate e-commerce during nice weather?
The specialists of Knewledge have studied this issue with their client FOTO.com. Here is an astute case study which shows how Knewledge provides valuable services for their clients.
Download the case study (French) (462.06 KB)
Download the case study (Dutch) (462.64 KB)
Knewledge presents Search University II
Du nouveau chez Knewledge
Quelques bonnes nouvelles du côté de Knewledge, l’agence spécialisée dans le Search Engine Marketing. La société vient en effet d’engager de nouveaux collaborateurs et de signer différents nouveaux contrats.
Anouchka Canty et Raphaël Goblet viennent donc rejoindre Knewledge comme experts en Search Engine Marketing. Anciens membres des agences Publicityweb et Netsociety, ils sont certifiés "Google AdWords Qualified Professionals".
Au niveau des clients, FOTO.com, EDF ENR (filiale du groupe français EDF), Deloitte et Verandas Confort viennent de choisir Knewledge comme partenaire en Search Engine Marketing.
Afin d’accompagner efficacement toutes ces entreprises, Knewledge propose désormais de nouveaux services comme des compétences dans le déploiement, la gestion et l’optimisation des campagnes en Search Engine Optimisation, Search Engine Advertising et Web Analytics.
"Ce positionnement correspond à une attente du marché", explique Gérald Claessens, Managing Director. "Nous offrons une approche globale qui va de la captation de l’internaute jusqu’à sa transformation effective en client. Grâce à ce suivi permanent, nos clients peuvent ainsi améliorer constamment leurs campagnes et maximiser leur retour sur investissement."
Source : digimedia.be
Three Search Engine Marketing Agencies Join Forces
Brussels, 15 July 2009 - The Agencies bSeen, Knewledge and Semetis organize the first "Search University" the third of September in Brussels. The objective is to share the most advanced techniques in Search Engine Marketing with marketers and advertisers.
This event will offer an in-depth approach to Search Engine Optimisation (SEO) and Keyword buying, most commonly known as Search Engine Advertising (SEA). Speakers and organizers are Belgian experts in Search Engine Marketing (SEM). Furthermore, Marketers will have the opportunity to have their website reviewed with a live audit at the event of the website’s SEO strengths and weaknesses.
"We will focus on concrete cases and we will make recommendations that marketers can directly apply in their daily business," says Gérald Claessens, Knewledge founder and former CEO of Hi-Media Belgium and Publicityweb. It is therefore not a purely commercial presentation."
"Our three agencies would like to push the Belgian Search Engine Marketing industry forward," says Marnik D’Hoore, Director at bSeen. "Therefore we have openly collaborated to hold such an event. We have many surprises for participants including a presentation of recent trends in SEO, case studies and presentations from Google Analytics as a tool to optimise AdWords campaigns and a benchmark on the average cost per clicks in Belgium compared to neighbouring markets".
"The event will also have a round table with 2 Belgian pioneers of Search Engine Marketing, namely Gerald Claessens & Marnik D’Hoore," says Gabriel Goldberg, Director at Semetis and ex-Googler. "These two professionals have a long experience in the Belgian Search marketing industry. They intend to share their stories with you."
Three major themes will be on the agenda: search engines are not black boxes, keywords buying is not similar to media space buying and Search Engine Marketing is an ongoing process.
The event will be held in Brussels on Thursday 3 September 2009, and targets marketing managers and webmasters. The panel of speakers will consist of specialists and pioneers of SEM in Belgium: Marnik D’Hoore (bSeen), Gérald Claessens (Knewledge), Gabriel Goldberg (Semetis), David Gillain (Google) and Olivier Zimmer (Google).
Information and registration on www.searchuniversity.be
Gérald Claessens launches Knewledge
BRUSSELS, April 20 2009 – Pioneer of Search Engine Marketing in Belgium, Gérald Claessens has announced the launch of Knewledge, a consulting company specialised in Search Engine Optimization (SEO), Search Engine Advertising (SEA) and Web Analytics.
“Knewledge provides an integrated approach for our clients,” explains Gérald Claessens. “We do not only help with optimising the websites of our clients for search engines - we also provide services for search engine marketing and for analysing the resulting traffic. Thanks to our complete range of services Knewledge can maximise the ROI of our clients’ investments in interactive marketing. On top of that we teach the team responsible for the website how to profit from this work for a long time.”
One of the first clients of Knewledge is Ogone, the main payment solution provider for the Belgium internet.
Pioneer of search engine marketing in Belgium, Gérald Claessens was the founder of the agency Publicityweb (purchased by Hi-Media in 2005), where he was Managing Director until 2008.